In this article you will find out about that how an IDO will be success with the right marketing strategies. First of all we will talk about the features and difficulties of IDO, after we will touch on the differences of IDO marketing strategies, then we will see that what are the limits of IDO Marketing.

Finally we will create a guide for IDO marketing. The steps below will be items of IDO marketing strategies.

• Build the trust with your audience

• Create the social media communities

• Publish the advertise by doing b2b marketing

• Build a program of ambassadors and strong brands.

What is IDO?

IDO is the shortless of “Initial DEX Offering” in this language. After cryptocurrencies entered into our lifes we met IDO’s. By doing IDO, projects launch their cryptocurrencies in a DEX. We can say that IDO is a kind of IPO in the world of cryptocurrency.

IDO Marketing

IDO marketing is an important point when a projects launches a cryptocurrency to public. As there is a marketing strategy in the IPOs there is also the right marketing strategies in IDOs. İn this article, we will talk about how we create a right marketing strategy for an IDO.

Feautures and Difficulties

IDOs, has own unique features that we pay attention when we launch the marketing. IDOs aim attract early investors to the project for raise funds. IDO has also different difficulties according to traditional marketing. Now, we are going to advert these differences.

Differences of IDO Marketing

IDO has a niche difference as regards mainstrean approaches. Marketing managers have to focused to more a niche approche. As we know that cryptocurrencies are not still accepted whole the world. Althought some contriesa and firms accept some cryptocurrencies as a payment method, big part of world don’t know how cryptos work and are used.

On the other hand, in the IDO marketing as we know also in the crypto culture, communities are very important. Therefore in the marketing departments of an project who do IDO, community and social media managers are very important.

The Limits of IDO Marketing

In the traditional marketing, firms can use popular media tools for aim attract users but in the crypto marketing that can be useless. According to digital marketing rules, the “buyer persona” for IDOs are not mostly existe in popular media like we already talk about the reasons above.

IDOs should mostly target people in the crypto industry. Also, these people often use more niche social channels. Projects should be more active in these channels.

Now, ı think we made a good introduction to IDOs. Let’s dive deeper to guide of IDO marketing strategy.

Guide of IDO Marketing

Build the Trust With Your Audience

The project must first build trust for people to join the IDO. As know that the cryptocurrency users encountering a lot of scam projects. Because of that the items below are important points to building the trust for an IDO.

Generate Keywords Related to Project Tasks: Ask these questions! “What’s your mission? What do you want to market to your target audience? What are your unique points that set you apart from similar competitors?” then reply succinctly and post wherever you are.

Create an Advanced Website: This point should be given great attention. Every crypto fundamental analyst look first the website, on account of that this job should be left to web site specialists.

Create a Blog: Build a blog for developing SEO on your website. Specially pay attention to publish academy articles. This point will attract niche users to your IDO.

Create the Social Media Communities

After building the trust and creating the website, the Project has to do social media marketing. Every crypto project nowadays had social media accounts. These accounts, respectively, will suffice when developing social media marketing.

1-Twitter | 2-Discord/Telegram | 3-Medium | 4-Youtube |5-Linkedin | 6-Reddit

Social media marketing and community management can go together. This is a very important point along with the website. Every crypto project needs to be active on their social media accounts and community platforms like discord and telegram. Some projects use both, and some projects use only one of them. I think Discord is more helpful for community management.

We already created the web site, whitepaper, keywords, slogans, blog and now is the time of publish on every social media accounts. IDO will be very competitive with this management when all of them executived together.

Also there is another way that we like very much, for strengthen the community: airdrops. Airdrops are a kind of giveaway in the crypto endustry. Most of projects award prizes their early users with airdrops. Thanks airdrops, community grows faster.

Publish the advertise by doing b2b marketing

Now, it works just like traditional marketing. It’s time to engage with other communities from the many countries in our target region. There are numerous crypto media companies and crypto communities. Articles and AMA events or airdrops should be shared and organized by reaching out to these companies and communities.

Build a Program of Ambassadors and Strong Brands

Projects can reach communities of other countries through a task-paid system by creating an Ambassador program. It can also make partnership agreements with these ambassadors. These ambassadors also do translation, advertising and other tasks to grow the community.

General Approach to IDO Marketing

Some marketing strategies may be run by the project’s own employees, while other strategies may require funding. For example, you have to pay a fee when you organize an AMA or publish an article on other popular crypto websites. Therefore, the marketing budget is important for projects. Budgets range from $50,000 to $250,000 or more.

Finally, we come across an IDO marketing that markets some of the difficulties and differences from traditional marketing. In addition, every project considering making an IDO should perhaps create a comprehensive marketing strategy at least 1 year ago.